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Colors
Brand colors have been chosen to support the logo. Tints and shades of these colors may be used for more variety. Limit the use of secondary colors that may clash with the logo.
C2S Blue
Pantone 2945 C
C100 M74 Y20 K5
R0 G74 B151
#004a97
Black
C0 M0 Y0 K0
R0 G0 B0
#000000
C2S Gray
C0 M0 Y0 K55
R138 G140 B142
#898b8e
C2S Light Blue
Pantone 2995 C
C80 M12 Y1 K0
R0 G168 B225
#00a7e1
Primary Font
City2Shore uses Helvetica Neue as its primary brand typeface. Using the same typeface consistently across mediums helps to keep the brand cohesive and recognizable. Helvetica Neue can be used in any situation, but it should always be used in formal documents such as letterheads, business reports, invoices, and proposals.
Helvetica Neue
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9
Century Gothic
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9
Wave Graphic
The wave element is an accent graphic
to help identify and compliment the
brand. The wave can be used in either the horizontal or vertical format depending on the application. The color of the wave must always be C2S Light Blue
The City2Shore brand identity is welcoming, trustworthy, and bold. It should be used consistently throughout all communications.