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Colors

Brand colors have been chosen to support the logo. Tints and shades of these colors may be used for more variety. Limit the use of secondary colors that may clash with the logo.

C2S Blue

Pantone 2945 C

C100 M74 Y20 K5

R0 G74 B151

#004a97

Black

C0 MY0 K0

RGB0

#000000

C2S Gray

C0 MY0 K55

R138 G140 B142

#898b8e

C2S Light Blue

Pantone 2995 C

C80 M12 YK0

R0 G168 B225

#00a7e1

Primary Font

City2Shore uses Helvetica Neue as its primary brand typeface. Using the same typeface consistently across mediums helps to keep the brand cohesive and recognizable. Helvetica Neue can be used in any situation, but it should always be used in formal documents such as letterheads, business reports, invoices, and proposals.

Secondary Font

Century Gothic has been chosen as the secondary font to complement the brand. Century Gothic can be used in presentation materials such as brochures, PowerPoints, and web applications.

Helvetica Neue

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9

Century Gothic

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9

Wave Graphic

The wave element is an accent graphic
to help identify and compliment the
brand. The wave can be used in either the horizontal or vertical format depending on the application. The color of the wave must always be C2S Light Blue

We'll Take You Anywhere Logo

The slogan graphic is applied to marketing materials to visually tie the slogan and its meaning to the brand. The slogan graphic can be used in any color format detailed on this page. The slogan graphic may never be larger than the City2shore logo on any placement.

System Logos

City2Shore's systems (REAP, Agent Support, C2S Success, and C2S Academy) all have their own logos so that they can be easier to identify and market.

REAP 2 Image 5-10-23 at 10.43 PM.jpeg
real_support_logo2.png
Branding Guide

The branding guide contains all the information about the City2Shore brand and how it is applied out in the world.

The City2Shore brand identity is welcoming, trustworthy, and bold. It should be used consistently throughout all communications.

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Icons

The C2S icon is useful in situations where the primary logo can’t be used or to compliment the brand. Items such as stamps, seals, pins, stickers, and buttons are just a few examples of proper uses.

Logos

The main City2Shore logo represents our mission, vision, and values. 

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